Михаил, а вы внимательно это читали? Как насчёт этого куска оттуда:You need to apply for a sublicense if you are using the term “Linux” as part of your own trademark or brand identifier for Linux-based software goods or services.
Обратите так же внимание, что Ubuntu and Canonical are registered trademarks of Canonical Ltd.
Каноникал не может назвать свой продукт "Ubuntu Linux" без конфликта с торговой маркой, но она вполне может использовать просто "Ubuntu", что, собственно, и делает.
I am a commercial entity (for example, a company, partnership or sole proprietor, profit or non-profit) selling software-related goods or services and using the word "Linux" in the entity’s name. Do I need to apply for a sublicense?
Yes, because you are using Linux as part of a trademark in connection with software-related goods or services. Software-related goods are computer programs and systems, or packages bundling software with tools, utilities, hardware, etc. Software-related services are services that deploy, document, facilitate the use of, or enhance computer programs and systems.
Even if you don’t use Linux as part of the entity’s name, if the entity has a product or service (whether sold or given away for free) that uses "Linux" in its name, you still need a sublicense for the use of the word Linux in the name of the products or services.